It can really pay off to create a mobile app. They’re a great way to connect with existing customers, and they’re also a great way to encourage new customers to discover your brand.
That’s not all. The right app has the potential to make your business a lot of money. The trouble is, you don’t know if all the money you spend on developing your app is going to provide you with a timely return on your investment. You have to make sure the app itself makes money on top of the additional benefits it provides your business.
It seems that the best way to get the most out of your app is to make people pay for it, but the opposite can actually be true.
Here are three reasons why many businesses choose to create a free mobile app instead of making people pay for it.
Make More Money
It may seem counterintuitive, but a free app can actually help you make more money in the long run. A free app does this by:
- Providing free trials with a purchase that must be made after a certain amount of time
- Offering premium versions of the free app
- Providing in-app purchases at a variety of price points
- Featuring advertisements
The trick is to find which strategy is right for your particular app. For example, a game might do well with advertisements and in-app purchases, while a business app might do better with a free trial.
There are a lot of apps out there. Standing out can be difficult. If your app costs money to download, you’re making it even more difficult to get noticed.
People are much more likely to try out an app if it’s free. Not everyone will find your app helpful or entertaining, but you’re boosting your chances of finding people who like your app by making it free to download.
A lot fewer people are willing to pay for downloads, even if it’s an app they think they might like. By making it free, you can convince them to download it, and at the very least, make a few bucks on advertising.
Receive More Positive Reviews
Not only can a free app help you get noticed, positive reviews of your app will make it even more likely for people to notice your app. And, it’s a lot easier to encourage people to leave a positive review of a free app. Why?
Because they lost nothing by downloading your app!
An app that costs money has to live up to higher standards because people actually paid to download it. Because they paid, they’re more likely to leave a negative review if they don’t like it. If you offer great value with a free app, people will love telling others about it.
Creating a free app can be scary, but it doesn’t have to be. Go forth and conquer the world of free apps knowing that they can actually be more beneficial to your business than a download that costs money.