It may seem like little more than a pipe dream as all companies want to do well by their customers and employees alike, but doing so often gets lost in the shuffle when money gets involved.
Values are compromised. Corners are cut. Slowly but surely, many companies lose the sense of who they are in the face of profits.
On one hand, that’s the nature of the beast. However, reflecting on Forbes’ list of “Change the World” companies for 2017, perhaps there’s a thing or two that businesses looking to make a splash in 2018 can learn.
Below we’ve broken down some vital lessons and tips for companies who want to be seen as Superman by their customers and industries at large. Even if you run a small business, you can still follow the principles that drive businesses to do good.
Run Your Business by the Book
Perhaps one of the most important aspects of doing good business is, well, doing good business. That means providing customers with legitimate products at a fair price, first and foremost.
Additionally, companies should run themselves ethically and stay in line with regulations and compliance. As noted by Reciprocity Labs, the world’s leading companies prioritize emphasize compliance and consider doing so a cornerstone of their success.
Take a Stand on Issues Important to Your Clients
Many brands shy away from non-business issues and taking a stand because they don’t want to potentially offend their clients and customers. However, data overwhelming shows us that people want brands to sound off on what matters most from a social standpoint. In fact, a recent study notes that 66% of consumers are interested in brands sound off on social media regarding social and political issues.
This doesn’t mean getting into political squabbles online, but not being to stand up for social issues that mean something to your customers.
Be Charitable Whenever Possible
If you take a look at the companies regarded as the best places to work year after year, many of them actually include charitable work as part of their benefits packages. The idea here is that not only should workers volunteer on their own time, but also serve as a company-wide effort to do good. Businesses have always been considered staples of local communities and that rule hasn’t changed in 2018.
The takeaway? Giving back both signals your company as an agent for change and does wonders for your brand.
Encourage a Positive Company Culture
Easily one of the most overlooked aspects of any given company is culture. Workers should not only feel like their jobs have a purpose, but that their employer is actively trying to find ways to solve the problems of customers and the world at large. When everyone on board feels as if they’re working toward the greater good, the company as a whole reaps the benefits.
Emphasize Problem-Solving for Your Customers
Speaking of problem-solving, innovation is key for businesses looking to stand out from the crowd. While playing it safe as a brand might seem like the easy way out, taking risks and picking the brains of your customers will certainly pay off in the long-run.
If we look at the success stories out there today such as Richard Branson or Mark Zuckerberg, its crystal clear that the road-less-traveled has its benefits. Constantly ask yourself how you can make life easier for those around you and start there.
Lead by Example
As a side note, it’s crucial that management emphasize the positive nature of your company and likewise get in the trenches with employees. It’s easy to be a CEO that works behind the scenes and takes credit when it’s convenient, but is that really the reputation you want?
Define Your Mission Statement
TOMS’ “buy a pair, give a pair” campaign. Facebook’s desire to provide Internet connectivity to every person on the planet.
When you work toward big goals and have a mission to back those goals up, people take notice.
Defining a mission statement is a great way to get your “big idea” out in the open for the world to see.
Allowing your business to be a superhero doesn’t have to be a lofty goal, nor should it be seen as a secondary goal. As principles and values matter more and more to consumers today, these details are arguably more relevant than ever.
Regardless of what your business does, your company should strive to good on behalf of everyone it impacts and constantly look for new ways to be a catalyst for change.